Your business profile
Your business profile is what the AI uses to sound like your business. The more detail you provide, the better the responses.
Key sections:
- Identity: business name, owner name, industry, service area, profile summary
- Products & services: what you offer, descriptions, price ranges, lead times
- Hours: when you’re open, your timezone. Customize the label (Business Hours, Store Hours, Support Hours, Office Hours, or custom) and add notes like holiday closures
- FAQ: common questions and your preferred answers
- Policies: cancellation, refund, deposit requirements
- Qualifying questions: what the AI should ask new leads
- Coaching: specific instructions for the AI’s behavior (“always mention our free consultation”, “never quote exact prices over email”)
- Do not say: topics or phrases you want the AI to avoid
- Contact info: phone (with country code), address, visitor notes (parking, entrance directions)
- Community links: for creators — link to your newsletter, Discord, Patreon, or other owned channels so the AI can direct fans there
Your profile also shows a completeness score — the more sections you fill out, the better your AI front desk performs. Update your profile anytime from the Profile page.